This proposal derives from the findings of the previous UP CIDS-funded research projects entitled, Agritourism-Food Security Nexus: The Case of Palawan led by Assistant Professor Maria Theresa M. Castro and Leveraging Cooperatives to Improve Food and Nutrition Security: Evidence from Oriental Mindoro, Philippines led by Dr. Karen Q. Custodio. This study highlights the crucial role of cooperatives as institutional mechanisms for strengthening food security. These organizations operate across multiple nodes of the food system, advancing availability, access, utilization, and stability. Their embeddedness in local communities connects household livelihoods with collective well-being, reinforcing the economic, social, and environmental dimensions of food security.
However, cooperatives face significant challenges that limit their full potential, particularly in market engagement. Market and branding weaknesses persist due to limited brand visibility, unmet volume requirements, weak product development, and poor communication between producers and buyers. Financial constraints further hinder growth, with cooperatives facing limited access to capital and bureaucratic hurdles in securing credit. Collaboration gaps also exist, as many cooperatives operate in isolation with minimal inter-cooperative partnerships or collective initiatives. Lastly, inadequate support mechanisms, such as mismatched training programs and insufficient technical expertise, limit their capacity to respond effectively to market demands and innovation opportunities.
One significant market opportunity exists for farmers is by linking them directly with the tourism sector, especially those municipalities with weak or underdeveloped farm-to-market programs. Tourism acts as a robust demand generator for local agricultural products. Farmers themselves describe tourism as a “significant support” to their livelihoods, providing a “sure market” that “speeds up product turnover” and adds to household income (Castro and Custodio, 2025). Through tourism, farmers can sell directly to tourists, by passing traditional intermediaries and potentially weak farm-to-market infrastructure, leading to better profits and more equitable access to consumers. The presence of tourists directly increases demand for fresh produce, such as vegetables, fruits, and rice, which can also lead to higher prices and new livelihood opportunities for farming families.
The potential of integrating agriculture and tourism is formally recognized by the Philippine government through the Farm Tourism Development Act of 2016. This Act aims to leverage the sector as a catalyst for agri-fishery development and to improve economic food access, demonstrating a clear commitment to fostering this linkage. This policy framework provides a foundation for developing structured programs and support systems that facilitate farmers’ access to tourism markets. Therefore, linking farmers to tourism stakeholders creates direct and alternative market channels that can effectively circumvent the limitations posed by overly strict government standards, logistical bottlenecks, and weak farm-to-market programs. This symbiotic relationship not only boosts farmer incomes and livelihoods but also encourages agricultural diversification, enhances product quality, and contributes significantly to strengthening local food systems and overall food security.
Building on these insights, the present proposal aims to examine the agritourism value chain and identify practical mechanisms through which small-scale producers can be more effectively integrated into the sector. Specifically, the project seeks to map the current landscape of the agritourism value chain in selected study areas and to identify effective practical mechanisms, including inclusive business models, that facilitate the integration of small-to-medium scale producers into the agritourism chain. The study further aims to assess the contributions of these mechanisms to the multidimensional food security pillars among small-to-medium-scale producers engaged in the agritourism sector. Results are expected to suggest evidence-based policy and/or development programs for key stakeholders (government agencies, tourism establishments, and producer organizations) to foster more inclusive, efficient, and sustainable agritourism value chains that benefit small-scale producers and enhance local food security.