Everyone is invited to the public lecture of Dr. Clarissa C. David, Professor of the College of Mass Communication, who will deliver a lecture “Formulating a Social Media Policy for Frontline Government Agencies to Improve Public Communication” on 05 July 2016, 9:00 am at Bulwagan ng Dangal, Roxas Street, UP Campus, Diliman, Quezon City. Registration starts at 9:00 am.
About the Lecture
Social media has increased in importance as the Internet-connected population of the Philippines grows. Different government agencies, depending on function, have embraced and fully adopted social media channels. Many potential benefits can be reaped from a strategic and effective use of social media but there are also attendant risks to having these direct and official channels of communication between agencies and the public, the press, and interest groups. This research examines social media use by frontline government agencies, using three specific cases namely: the Department of Education, Department of Health, and the PAG-IBIG Fund. Frontline agencies have special uses for social media. These case studies provide guidance for social media policies in three key areas: (1) direct client interactions and how having responsive social media accounts can help improve service provision, (2) forms of social media engagement with the press and the public that can serve agency goals, and (3) organizational settings around social media management that can amplify the benefits of its use.
This public lecture is jointly sponsored by the UP Center for Integrative and Development Studies (UP CIDS) and the UP College of Mass Communication.
For confirmation and details, please contact Ms. Rose Punay at telephone numbers 981-8500 local 4266, 4267, and 4268 or email [email protected]. You can also pre-register for the event on the Google form below: